October is pumpkin season, in more ways than one. Iโm not usually one for flavoured coffees (mochas donโt count!) but a few years ago my brother introduced me to a pumpkin spice latteโa โPSLโ to its true fansโand now Iโm hooked. I was more excited about my annual PSL binge than anything else this month. Although, this is the first year my kids want to go trick-or-treating, so maybe all that Halloween cuteness just pips it. I missed their Halloween disco at school because my train home from Cardiff was cancelled after an unexploded WWII bomb was found near the tracks. The odds of that happening on that day at that moment, I should have bought a lottery ticket. I canโt wait to see them dressed up and excited later on ๐ ๐ป
A crash course in marketing for writers
Nowadays, even traditionally published writers are expected to market, promote and sell their own books. Gone are the days of the publisher doing everything. To someone like me, an introvert with no sales background or skills (I could not sell a plane ticket to a castaway), this kind of fills me with dread. However, during the Writers of the Future workshops, I received a masterclass in marketing and picked up a few tips to help avoid awkward pushy sales pitches. While I wouldn't itโs something that excites me, I donโt feel quite so nervous about it now.
Awards eligibility 2025
With the opening of the British Science Fiction Association awards nomination window, the starting gun is fired on awards season. Iโve had a pretty exciting year so far and Iโm delighted, and somewhat still disbelieving of the fact, that Iโm now an author with a list of published works eligible for awards. Itโs quite amazing to think Iโm even in this position, and I hope someone out there has read and enjoyed my stories enough to consider recommending them to others and to put them forward for an award. Competition is outrageously fierce, so my expectations are appropriately low. However, itโs just a great feeling to even be eligible.
My eligible stories are:
Novelette (7,500 to 17,500 words): โThe Stench of Freedomโ, Writers of the Future Volume 41, and
Short Fiction (up to 7,499 words): โThe Swampton Shuffleโ, Gwyllion, Issue 10.

A glimpse of one of my overloaded bookshelves.
Rejectomancy
The noble art of analysing a rejection and deciphering how close you were to an acceptance.
This month, I was more focussed on writing a new short story and editing another, so I only submitted 2 stories. I received 3 rejections. I also passed 40 submissions for the year, which is 50% of my total submissions before this year. I think that shows my increased commitment to giving writing a good go and, even though my acceptance rate is lower than Iโd like (i.e., not 100% ๐), Iโm pretty content overall.
Period | Submitted | Accepted | Rejected |
|---|---|---|---|
Pre-2025 | 80 | 5 | 75 |
2025 | 41 | 1 | 35 |
Total | 121 | 6 | 110 |
Why I love โThe Colour of Magicโ
My book recommendation is โThe Colour of Magicโ by Terry Pratchett. Itโs the start of the iconic, and hilarious, Discworld series, though itโs not everyoneโs recommended starting point. Iโm someone who HAS to start a series at the beginning, and I fell in love with Terry Pratchettโs stories from the moment he redefined the Big Bang Hypothesis in the opening prologue. And, who doesn't need more humour in their lives? This is also kind of a Halloween inspired choice, as it features trolls, dragons (but only if you believe in them), wizards and even Death itself. What more can you want?

I just love the Josh Kirby cover art
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Whatโs got me hooked this month?
What Iโve been reading: The July / August issues of Analog and Asimovโs magazines, which arrived with me here in Wales around mid-September. I guess I could call it market research, but reading the short stories published by two of the top speculative fiction magazines is the most fun researching Iโve ever had. I havenโt finished either, but my favourite stories so far were โHidden Achievementโ by Shane Tourtellotte (Analog) and โIn the Halls of the Makeshift Kingโ by Tobias S. Buckell (Asimovโs). Whatโs quite inspiring to me is that Iโve noted a few former WOTF winners in the table of contents, including Tobias Buckell (Vol. 16), Robert Reed (Vol. 1), and a recent winner from Vol. 40, Lance Robinson, will have a story in the next issue of Analog, which Iโm very much looking forward to reading next month. It gives me a sense of hope and optimism that Iโm following in their footsteps and, with some luck, one day Iโll have a story in such prestigious magazines too.
What Iโve been watching: Weโve nearly finished watching season 5 of Only Murders in the Building. Weโre not usually ones for crime shows, but this is more of a cozy murder mystery in the spirit of Poirot than gritty modern police procedurals. If youโve not seen it, itโs based around an unlikely trio of sleuths who podcast about murders in their building. Itโs clever, wonderfully written, super funny, and the chemistry between Martin Short, Selena Gomez and Steve Martin is brilliant. Thereโs a few A-list cameos this season, including Meryl Streep (though she first appeared last season) and Renรฉe Zellweger, and I really hope it comes back for a sixth season. Itโs one of those shows Iโll watch back from the beginning one dayโprobably when I have to deal with the time when the show is not renewed / comes to a natural end.
Memetime
Itโs not that I donโt enjoy summer, I do, but with my Scandinavian heritage, I prefer brisk afternoons and autumn colours, and I go from the colour of milk to lobster red in an hour!

But more importantly, once Halloween is over, the countdown to Christmas can begin, and thatโs my favourite time of the year. (Iโm already listening to โMagic Christmasโ on the radio ๐คฃ!)
Until next time, keep dreaming.
Joel

